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Quality of design, the difference between right first time product and service performance and launch failures
10 June 2024 12:00

The quality of design is the quality of the product or service specified by the designer or design team on behalf of the customer. If a design process is ineffective it often results in excess failure costs downstream. If the design process is effective it will result in frequent right first time time product or service introductions and fewer downstream failure costs. 


The quality of design encompasses functionality elements, usability, aesthetics, efficiency, and overall user experience. Good design quality of design results in products or services that are intuitive, visually appealing, user-friendly, and reliable. Design processes based on cause 8.3 of ISO 9001, integrating design best practices can be applied to quality assure that quality of design meets customer requirements and expectations.


Quality of design -  important aspects:

Functionality: This refers to how well the new or prototype product or system performs its intended functions. A well-designed product or service should perform reliably and effectively. Test regimes often regulated depending on the criticality of the product or service are often engaged to ensure effective measurement of prototype conformity.

Usability: A product or service should be easy to use and navigate, making it intuitive for users to understand and operate without confusion.

Aesthetics: The visual appeal of a new product plays a significant role in its overall quality. Aesthetically pleasing design can enhance user experience and satisfaction.

Efficiency: A well-designed new product is efficient in its use of resources, such as time, materials, and energy. It should as far as is possible be sustainable and help users to meet requirements quickly and with minimal effort.

User Experience (UX): User experience focuses on how users interact with and perceive the product. A high-quality design takes into account the emotions, attitudes, and preferences of users to create a positive experience.

Reliability: A quality design ensures that the product operates consistently and reliably over time, without premature failures or issues. The life cycle of the new product is integral to quality of design.

Design for manufacture: New products should be designed in a manner that is compatible with manufacturing processes. This will avoid unnecessary waste in the form of complicated set ups, downtime, excessive energy consumption and excessive levels of scrap and waste. 

Considering the above, designers can create products that offer high levels quality of design.


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